Michael Crow, reflecting on his early years as Arizona State University's president, said he visited neighborhoods surrounding the institution to learn more about its community-wide impact and connection.
In speaking with people - whether it was a fourth-grade class of students or adults walking around their neighborhoods - Crow said he repeatedly met individuals who had never heard of the university.

"If they don't know exactly why we're here it's not their fault," Crow said, speaking to an audience of more than 100 people at the University of Arizona on Thursday. "If you're not committed to something other than just teaching, research and service, then what are you doing? Why do the people of Arizona invest in you for your entire life?"
His talk was the last in the symposium, "Higher Education in the New Economy: Crisis or Opportunity?" The forum, sponsored by the University of Arizona's Center for the Study of Higher Education, drew a range of academic, business and policy leaders to talk about the state of higher education within the context of the economic recession.
As a consequence of those early talks, Crow devised a plan eight years ago to transform ASU into a "new American university" model - what he described as a "big in size, high in risk" - to leverage its location and to engage more directly and heavily with communities in Arizona.
"It means you're a little bit closer to the edge, a little bit closer to the problem set," Crow said, noting that among the greatest concerns are access, retention and completion rates. Others are local and global in scope and include sustainability, entrepreneurship, health care, social justice-oriented efforts and also in ensuring the nation has an educated workforce.
The 8-point list of priorities, objectives and aspirations he devised eight years ago remains the driving force behind his administrative and includes "use-inspired" research, enabling student success, being involved globally and valuing entrepreneurship.
The plan, he said, has sought to redesign the university so that it is malleable and swift in working to address important issues and to be more embedded in the community.
"You look at whether or not we're assuming responsibilities for these outcomes? Not enough. If we were we would be producing better X, better Y, better Z - whatever it is." This, he said, is the institution's vision.
He noted that because of its origins and heritage, having begun as a teaching college that began conducting grant-funded research during the 1980s, ASU is particularly well positioned to take on the new American university.
And given that history and heritage, following such a model "is what we're supposed to do," Crow said. "The culture if the institution has always been a culture grounded in teaching, always a culture grounded in maximum service," he said.
Crow also said that while ASU has adopted the new American university model, not every university must, "but we think that some of them do." He said those institutions must aggressively pursue a more localized approach, considering their home communities and states, developing strengths where they reside, considering the histories, cultures, borders and state dynamics, among other characteristics.
During his presentation, Crow said he did not want to spend too much time discussing the financial situation, noting that higher education troubles are "a manifestation, in my opinion, of the universities in my view having diverted from a mission of maximization of their impact."
But all conversations about the recession were not foregone. Crow discussed ways in which his university is attempting to maintain its vision despite the recession, such as trimming administrative and support staff, working to improve student retention, expanding its online offerings and adjusting expenditures, among other things.
"We think the state has been irresponsible by cutting the universities to the level they have cut. OK, they cut," Crow said. "You can cry about it all you want. It won't bring it back tomorrow but you have to think about ways to improve the institution."